Rue & Ziffra is committed to bringing awareness to the dangers of texting and driving. Along with Gary Yeoman’s Ford Lincoln and Budweiser, we believe we all have a responsibility to educate today’s youth about the importance of making healthy and safe decisions when behind the wheel.
The “Text Free Zone Simulator” is our driving simulator that any teen and adult can use to show the virtual dangers of texting while driving and emulates real road driving conditions. The simulator uses an actual vehicle, a 2017 Ford Mustang provided by Gary Yeoman’s Ford Lincoln, that teens and adults “drive” on a computer generated road with the help of sensors attached to the gas, brake, and steering wheel. Panoramic views of the virtual road map are shown via a headset. The drivers progress is monitored on a computer located outside the vehicle by a technician.
“We’ve seen too many reports of teenage drivers who either injured others or themselves because of this type of distracted driving.” Said Allan Ziffra, president of the personal injury firm. “So we’re very motivated to offer this type of program to help prevent more accidents.”
Our mission is to visit as many schools in Volusia and Flagler Counties as possible, in an effort to bring attention to the dangers of distracted driving and the importance of making informed decisions.
Don’t see your school? Email JessicaE@RueZiffra.com or call 386-788-7700 to request your school be considered for future campaigns.
Don’t see your school? Let us know! Email JessicaE@RueZiffra.com today!
The number one source of driver inattention is a wireless device.
DeLand High School was fortunate to host Rue & Ziffra on two separate occasions last year. Their concern and degree of preparedness for the issue of texting and driving was obvious. They arrived on our campus at 6:00 am and immediately began arranging for the day. They displayed posters and banners that emphasized their campaign and their presence was enhanced with decorative tents along with something that captured the attention of everyone who entered our gymnasium – a beautiful Ford sponsored by Gary Yeoman’s, complete with a simulator, giving the driver a real life experience including what could occur when your eyes drift away from the road. The news media was also invited to our campus and provided positive coverage on this most important topic. Two crash cars were also positioned in our parent pick up area at the front of our school to further catch the attention of our students and our parents and to again emphasize the tragic reality of texting and driving.
DeLand High School and our students were the true benefactors of this concerted effort and we look forward to their presence on our campus again this school year.
Mitch Moyer, Principal, DeLand High School
University High School
With increasing numbers of accidents occurring involving texting and driving, the presentation by Rue & Ziffra was most effective in raising our students’ awareness to the dangers of texting while driving.
Mr. Dennis Neal, Principal
Matanzas High School – Palm Coast
I was amazed at our students’ reaction to the Texting and Driving Simulator! Although this was “just a game” to the students, I believe that it really made them think about their actions behind the wheel. Just about every student who participated signed the pledge board to not text while driving. My own son signed the pledge after participating in the simulation and has initiated several family discussions about this texting and driving. I look forward to having the simulator again next year.
Dr. Chris Pryor
Principal – Matanzas High School
Warner Christian Academy
Our day began with a short assembly about the importance of NOT texting and what can happen as a result. Following a very eye-opening video on what “did” happen to some texters, the students were able to experience firsthand the feeling of driving and what texting could do, and how easy one loses control and focus in the blink of an eye. Students were able to use their own cell phones to text during the driving simulation. All day long, student were talking about their own experiences and how this was really a “wake-up call” for them. Showing the video in advance to our administrative staff opened adult’s eyes in a new way as well. This is a fantastic opportunity to show relevance to the need for texting laws in Florida. It should be open to the community for all ages…maybe even required viewing for everyone before they get their driver’s permits and licenses. It is an “in your face” experience you won’t forget easily.
Mr. Steve Elliott
High School Principal