VOLUSIA LAW FIRM’S COMMUNITY SERVICE VIDEO WINS ADDY AWARD FOR LOCAL AGENCY
DAYTONA BEACH SHORES – A public-service video created by Blue Dog Video for the Port Orange-based law firm of Rue & Ziffra took home one of the top honors at the annual awards gala of the Daytona Beach Chapter of the American Advertising Federation.
The “Most Impactful Video” award – presented Feb. 28 at The Shores Resort in Daytona Beach Shores – recognized the body of work by Tim Stockman, owner of Blue Dog Video, as well as Rue & Ziffra’s commitment to their longtime anti-texting and driving campaign.
Committed to the effort since 2012, Rue & Ziffra purchased a $30,000 state-of-the-art texting and driving simulator and a Ford Mustang that are offered free of charge to area high schools to educate students about the dangers of texting while driving by simulating what happens when drivers are distracted, said Luis Gracia, a partner in the firm.
“Every time we take the simulator to schools the students are eager to participate,” said Gracia, who often is on hand during the simulations to share what he has learned first-hand representing cases – many with tragic endings – that involved texting and driving. “Winning an award for this video makes us very proud.”
Like Gracia and his law partners, Stockman also is pleased with the kudos the video received from the advertising federation. “It’s very special, not only for its content, but because our entry was selected from all of the videos submitted in every category.”
Stockman, who has created videos for the personal-injury firm the past four years, isn’t new to the winner’s circle, as he already has a silver Addy, a gold Addy and a Best in Show award.