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VOLUSIA LAW FIRM’S COMMUNITY SERVICE VIDEO WINS ADDY AWARD FOR LOCAL AGENCY

rue and ziffra

 

VOLUSIA LAW FIRM’S COMMUNITY SERVICE VIDEO WINS ADDY AWARD FOR LOCAL AGENCY

 

DAYTONA BEACH SHORES – A public-service video created by Blue Dog Video for the Port Orange-based law firm of Rue & Ziffra took home one of the top honors at the annual awards gala of the Daytona Beach Chapter of the American Advertising Federation.

 

The “Most Impactful Video” award – presented Feb. 28 at The Shores Resort in Daytona Beach Shores – recognized the body of work by Tim Stockman, owner of Blue Dog Video, as well as Rue & Ziffra’s commitment to their longtime anti-texting and driving campaign.

 

Committed to the effort since 2012, Rue & Ziffra purchased a $30,000 state-of-the-art texting and driving simulator and a Ford Mustang that are offered free of charge to area high schools to educate students about the dangers of texting while driving by simulating what happens when drivers are distracted, said Luis Gracia, a partner in the firm.

 

“Every time we take the simulator to schools the students are eager to participate,” said Gracia, who often is on hand during the simulations to share what he has learned first-hand representing cases – many with tragic endings – that involved texting and driving. “Winning an award for this video makes us very proud.”

 Like Gracia and his law partners, Stockman also is pleased with the kudos the video received from the advertising federation. “It’s very special, not only for its content, but because our entry was selected from all of the videos submitted in every category.”

 Stockman, who has created videos for the personal-injury firm the past four years, isn’t new to the winner’s circle, as he already has a silver Addy, a gold Addy and a Best in Show award.

 

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Volusia Law Firm To Benefit Golf Tournament Saturday In Daytona Beach For “Support Our Troops”

Volusia Law Firm To Benefit Golf Tournament Saturday In Daytona Beach For “Support Our Troops”

DAYTONA BEACH – Nearly 300 golfers are expected to participate in Saturday’s 11/8 4th annual Tijuana Flats Golf Tournament, a benefit for SupportOurTroops.org at LPGA International golf course, 1000 Champions Drive.

Rue & Ziffra – a recognized personal-injury law firm based in Port Orange – is this year’s main sponsor of the fundraiser, according to Josh Fogarty, owner of Tijuana Flats restaurant.

“Because of the generosity of businesses like Rue & Ziffra we are able to help Support Our Troops provide morale and well-being to active troops and their families,” Fogarty said. “They have been the title sponsor for this event since its inception.”

A 501(c) (3) public-purpose organization, Support Our Troops is the country’s largest contributor to the active military; surpassing the U.S.O. The organization offers programs that provide millions of dollars’ worth of goods and services to active-duty troops, including family assistance and kids camps.

Fogarty said presenting the event means a lot to him personally, as he has a brother serving in the Special Forces.

“We are eternally grateful for the support we receive and we hope to raise $20,000 this year from the 280 golfers who have registered,” he said. In addition to the golfers, 55 volunteers also are scheduled to help out at the daylong event. “So far, we have 280 golfers registered to play including four Rue & Ziffra foursomes,” he said.

Entry fee for the tournament – which includes an electric cart, continental breakfast, beverages and lunch – is $100 per person.

For more information about the tournament, which begins with registration at 7:30 a.m. and a shotgun start at 8:30 a.m., contact Fogarty at 407-575-4861. For details on contributing to the organization, visit SupportOurTroops.org, call 386-767-8882 or write to P.O. Box 70, Daytona Beach, FL

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Text Free/Drink Free Simulator

Press Release

Rue-Ziffra-Caldwell-Driving-Simulator

Rue & Ziffra Purchases Simulator to Heighten Awareness with Distracted Driving

Continuing its three-year anti-texting and driving campaign, the personal injury law firm will unveil the simulator to the public April 4 at the Daytona Beach Cubs baseball game.

DAYTONA BEACH –With requests from high schools as far away as Miami, the Port Orange based firm of Rue & Ziffra has purchased a $30,000 texting and driving/DUI simulator. The Drink-Free Zone is scheduled to be unveiled on Friday, April 4, at the Daytona Cubs baseball game. Attached to a 2014 Ford Mustang from Gary Yeoman’s Ford Lincoln, the simulator will be used to promote the dangers of texting while driving and driving under the influence. The law firm, which has seen a dramatic increase in the number of accidents caused by distracted driving or drivers under the influence, previously rented a simulator for use in demonstrations at area high schools, according to Jessica Eckelbarger, the firm’s marketing director. She said the two campaigns have been dubbed the “Text-Free Zone” and the “Drink-Free Zone.” “In the past three years, Rue & Ziffra and its partners invested nearly $500,000 in the two campaigns and we’ve learned a lot of things, including how to make a bigger impact with the simulator,” she said. “By purchasing the equipment and having it installed on the Mustang, provided by our partners at Gary Yeoman’s, we now are able to reach out to many more drivers throughout our community.” “The millennial generation goes nowhere without their mobile phone. They watch TV, attend school, sleep and of course drive with their mobile phone. That being said, Gary Yeoman’s Ford Lincoln is committed to bringing awareness and educating students about the dangers of text and driving as well as keeping their vehicle alcohol free,” said Carlos Lira, Dealer Principal at Gary Yeoman’s Ford Lincoln. The sponsors can now offer the two programs anytime they want throughout the year. To continue the awareness, the Mustang, which has been custom wrapped to represent the two campaigns, will be driven throughout Volusia and Flagler counties, Jessica said. Also joining forces with Rue & Ziffra and Gary Yeoman’s Ford Lincoln in the campaign to bring awareness to the dangers of distracted driving, will be WESH 2, Daytona Beverages and Bright House Networks. According to Jessica, both programs have been so well received at local high schools, with principals and teachers singing their praises, future visits have been rescheduled so even more students can learn first-hand the dangers of distracted driving. Dennis Neal, principal at Matanzas High School in Palm Coast, said every student who participated in last year’s event at his school – including his own son – signed a pledge not to text and drive “I was amazed at our students’ reactions to the texting and driving simulator,” he said. “I believe it really made them think about their actions behind the wheel and I’m looking forward to having the simulator here again.” After viewing an eye-opening video and using their own cell phones to text during the simulations at Warner Christian Academy in South Daytona, students referred to the experience as a “wake-up call,” said Principal Steve Elliott. “It’s an in-your-face experience you won’t forget easily.” Allan L. Ziffra, president of the law firm, said even though it became illegal in Florida to text and drive on Oct. 1, 2013, the accidents continue. “National statistics like <strong>11 teens die every day in an accident involving texting and driving</strong> and <strong>eight teens die every day in DUI accidents</strong> don’t lie,” he said. “That’s why our firm is passionate about the cause and proud to be involved in this campaign. We hope it will save lives by making people think twice before texting while driving or driving intoxicated.” Already, the firm has scheduled the mustang to be at more than a dozen community events from April to November, with more in the works. “Our mission is to educate the public on the effects texting and drinking have on driving,” Ziffra said. “We hope that people will take this seriously and also take advantage of the opportunity to experience the simulator first-hand.” For more information about either campaign, call 386-788-7700.

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